Friday, April 23, 2010
Wednesday, April 21, 2010
Tuesday, March 30, 2010
Wednesday, March 24, 2010
Marketing Research Project
Read this all the way through first.
In Groups of two you will be creating a concept for a marketing campaign. Remember the "be Stupid" campaign well its something like that.
Step 1: What is a marketing campaign?
Well ask an expert. Try and find out what the pros do to make a successful campaign. There are a lot of great resources on the web dig a little and layout the frame work for your campaign. If you are starting to write lists of target markets, and product placements and slogans you are on the right track. If you don't know where to start be stupid and punch "what is a marketing campaign" into Google; its actually quite smart.
Create a list of all of the areas you will need to have covered to have a great marketing campaign. This means take at least a page, if not two, of notes, all of you!!!
Step 2: What are you selling? Well, I think you're pretty cool people so actually you're selling your idea of cool. That is at least skin deep cool. Your clothing choices, accessories and shoes. It's your clothing line after all.
Step 3: It's not really about clothes is it? no its about so much more. Think about all of the ways, ethical and unethical, that you have ever seen clothes marketed. What kind of a marketer are you? What do you think you need to do to sell your cool?
Create a socially responsible campaign, making a clear statement of targets and slogans. Be catchy and cool.
What is socially responsible? Well we'll cover that in greater detail later. But to start off with, "cover" more than Guess does, and stupidity isn't what its cracked up to be.
Step 4: Your press kit. This whole thing's not going to happen in a day so don't panic. But, a good place to start is to think about what this is all going to look like. Are you looking for the clean and bright of American Eagle or the dirty back staircase of Levis adds? Try and collect images that you are going to copy or at least emulate.
Step 5: Levis puts on rock concerts. What could you do that sells jeans and makes "cool" at the same time?
think of fun ways to market so that people will come out just to see how cool it really is.
I'll See you on Tuesday, have fun stay focused. I look forward to seeing what you come up with.
Read this all again and start at step one. If you're confused read it again, then ask a neighbor.
In Groups of two you will be creating a concept for a marketing campaign. Remember the "be Stupid" campaign well its something like that.
Step 1: What is a marketing campaign?
Well ask an expert. Try and find out what the pros do to make a successful campaign. There are a lot of great resources on the web dig a little and layout the frame work for your campaign. If you are starting to write lists of target markets, and product placements and slogans you are on the right track. If you don't know where to start be stupid and punch "what is a marketing campaign" into Google; its actually quite smart.
Create a list of all of the areas you will need to have covered to have a great marketing campaign. This means take at least a page, if not two, of notes, all of you!!!
Step 2: What are you selling? Well, I think you're pretty cool people so actually you're selling your idea of cool. That is at least skin deep cool. Your clothing choices, accessories and shoes. It's your clothing line after all.
Step 3: It's not really about clothes is it? no its about so much more. Think about all of the ways, ethical and unethical, that you have ever seen clothes marketed. What kind of a marketer are you? What do you think you need to do to sell your cool?
Create a socially responsible campaign, making a clear statement of targets and slogans. Be catchy and cool.
What is socially responsible? Well we'll cover that in greater detail later. But to start off with, "cover" more than Guess does, and stupidity isn't what its cracked up to be.
Step 4: Your press kit. This whole thing's not going to happen in a day so don't panic. But, a good place to start is to think about what this is all going to look like. Are you looking for the clean and bright of American Eagle or the dirty back staircase of Levis adds? Try and collect images that you are going to copy or at least emulate.
Step 5: Levis puts on rock concerts. What could you do that sells jeans and makes "cool" at the same time?
think of fun ways to market so that people will come out just to see how cool it really is.
I'll See you on Tuesday, have fun stay focused. I look forward to seeing what you come up with.
Read this all again and start at step one. If you're confused read it again, then ask a neighbor.
Not your ad
Just for Men, daddy's girls ad
Dr Scholl's ad
What are the Stories that advertisements tell us?
The Plots of both of these ads and many others are as follws
Part 1: Child identifies flaw in their parent.
Part 2: Parent expresses desire to change.
Part 3: Product is offered to bring change.
Part 4: Parent wins approval of child.
Consider who ads are formulated for. Who is the target never lose track of that even when the story suggests it is being told to someone else. Consider the following ad. It is made to sell Old Spice to young men. But the man in the ad appears to address women. Who is the ad really targeting?
Old Spice, not your man
Dr Scholl's ad
What are the Stories that advertisements tell us?
The Plots of both of these ads and many others are as follws
Part 1: Child identifies flaw in their parent.
Part 2: Parent expresses desire to change.
Part 3: Product is offered to bring change.
Part 4: Parent wins approval of child.
Consider who ads are formulated for. Who is the target never lose track of that even when the story suggests it is being told to someone else. Consider the following ad. It is made to sell Old Spice to young men. But the man in the ad appears to address women. Who is the ad really targeting?
Old Spice, not your man
Monday, February 8, 2010
I'm sure I had something to say, but I can't hear myself think with that music on.
Ok, apologies first. This should have been here earlier. I'm sorry.
Second:
What is Christian Music?
maybe its this....Arvo Part- dei Profundis
or maybe this Sonseed?
Fur Alina
If it be your will
The Sojurners on 104.3 the Shore
Second:
What is Christian Music?
maybe its this....Arvo Part- dei Profundis
or maybe this Sonseed?
Fur Alina
If it be your will
The Sojurners on 104.3 the Shore
Thursday, January 14, 2010
The Musical Subway
Here is a great image that shows how artists have music that spans and overlaps from one genre to another.
Underground Link
Underground Link
Monday, January 4, 2010
Thursday, December 3, 2009
Defence Against the Dark Arts
Now faith is being sure of what we hope for and certain of what we do not see. This is what the ancients were commended for. Hebrews 11:1
The most difficult task that a human encounters is the search for truth. Every time we grasp for it we find someone who can speak or write to challenge our grasped beliefs. In a world filled with "truth," an information superhighway running through every class, living, and bedroom, how are we to extract The Truth. We have watched to see how easily we can be manipulated to believe, how can we guard ourselves against deception?
Reflect on how we determine what is true, both in the media and in the rest of our lives.
It is easy to believe in the mind, but belief in anything only gains credibility as a belief when it is put into action. Discuss how we then should live in a world of mass media.
The most difficult task that a human encounters is the search for truth. Every time we grasp for it we find someone who can speak or write to challenge our grasped beliefs. In a world filled with "truth," an information superhighway running through every class, living, and bedroom, how are we to extract The Truth. We have watched to see how easily we can be manipulated to believe, how can we guard ourselves against deception?
Reflect on how we determine what is true, both in the media and in the rest of our lives.
It is easy to believe in the mind, but belief in anything only gains credibility as a belief when it is put into action. Discuss how we then should live in a world of mass media.
Wednesday, November 25, 2009
Wednesday, November 18, 2009
Assessing the Front Page
Use the Front Page of the Newspaper to answer the following Questions. Be ready to present your findings to the class.
1. Which Items had the largest headlines and why?
2. Which Items had the smallest headlines? Why?
3. Which Stories had Photos? Why?
4. Consider the placement of the articles. Does the position of a story (above the fold, below the fold etc.) affect your attention?
5. What other information is on the front page in addition to major news stories How does this affect your attention?
6. How many stories are on the front page? How many are local? How many are national? How many are international? List article headlines.
7 What do you find appealing about the front page? What would you change?
1. Which Items had the largest headlines and why?
2. Which Items had the smallest headlines? Why?
3. Which Stories had Photos? Why?
4. Consider the placement of the articles. Does the position of a story (above the fold, below the fold etc.) affect your attention?
5. What other information is on the front page in addition to major news stories How does this affect your attention?
6. How many stories are on the front page? How many are local? How many are national? How many are international? List article headlines.
Thursday, November 5, 2009
Noo noos
Select a story from the following list of topics
Your assignment is to find out what the story's history is. And then follow the story to the present. Aside from the research into past stories on the subject, you will also be required to conduct an interview with a person directly involved in the story. You will need to prepare a set of thoughtful well researched interview questions to ask. After all of your research and interviews have been finished write a 400 word news article presenting the story for the school or local newspaper.
Here are the possible stories:
Resource Use Stories
Water Rights between Canada and the US:
Land being pulled out of the ALR in Langley.
What does the Sign across the street mean "Improving Farmland through Urban Development."
Where did all the Sockeye go?
Olympics
Homeless forced into shelters "when its cold."
Olympic village over budget
Iraqi athlete snubbed at games.
Is beuracracy going to kill the Games.
School
Where does our teachers Coffee come from?
Who makes our gym strip?
What is our school's carbon footprint?
What are the hidden cost of the Invisible Children Campeign
Langley Stories
Sale of Property for the 208th overpass
Why is Langley a large parking lot
Is Google Streetview an invasion of privacy.
Drug production and sale in Langley
Vancouver Stories
The new boat people; should they be allowed to stay?
H1N1 should we get the vaccine?
How many students at LCS have had H1N1?
....if you have another story you would like to chase that is related to issues of social justice just ask
Your assignment is to find out what the story's history is. And then follow the story to the present. Aside from the research into past stories on the subject, you will also be required to conduct an interview with a person directly involved in the story. You will need to prepare a set of thoughtful well researched interview questions to ask. After all of your research and interviews have been finished write a 400 word news article presenting the story for the school or local newspaper.
Here are the possible stories:
Resource Use Stories
Water Rights between Canada and the US:
Land being pulled out of the ALR in Langley.
What does the Sign across the street mean "Improving Farmland through Urban Development."
Where did all the Sockeye go?
Olympics
Homeless forced into shelters "when its cold."
Olympic village over budget
Iraqi athlete snubbed at games.
Is beuracracy going to kill the Games.
School
Where does our teachers Coffee come from?
Who makes our gym strip?
What is our school's carbon footprint?
What are the hidden cost of the Invisible Children Campeign
Langley Stories
Sale of Property for the 208th overpass
Why is Langley a large parking lot
Is Google Streetview an invasion of privacy.
Drug production and sale in Langley
Vancouver Stories
The new boat people; should they be allowed to stay?
H1N1 should we get the vaccine?
How many students at LCS have had H1N1?
....if you have another story you would like to chase that is related to issues of social justice just ask
Friday, October 30, 2009
Thursday, October 29, 2009
Freedom of the Press
http://www.ted.com/talks/lang/eng/taryn_simon_photographs_secret_sites.html
Note the way in which Taryn Simon lays down a concise relationship between image and word. The image gives the illusion of a truth, or perhaps is at least a threat to fantasy. But as art it is abstract, open to thousands of interpretations. Her written texts that accompany the images give the viewer a concrete reality from which they understand the images. Like a newspapers relation between story and image.
Her subject gives rise to questions about accepted realities in society. It allows us glimpses behind the curtain of American society into strange chambers that beg for more questions to be asked and answered. This is the role of the Journalist to press for answers to the quetions that should be answered, however uncomfortable they make those asked.
The Freedom of the press to ask questions and search for answers is one of the foundations of democratic society. And it is something that is not ever guarunteed but must be continually maintained.
Take a story from the 25 top censored stories of 2009. Give a summary of the story. Seek more information on the story is it reported by legitimate news agencies? Are there discussions on newsgroups with apparently intelligent participants? Are there voices proving or disputing the story? What are their arguments? Why might this story be censored?
http://www.projectcensored.org/top-stories/category/y-2009/
Provide a written report of your findings.
Note the way in which Taryn Simon lays down a concise relationship between image and word. The image gives the illusion of a truth, or perhaps is at least a threat to fantasy. But as art it is abstract, open to thousands of interpretations. Her written texts that accompany the images give the viewer a concrete reality from which they understand the images. Like a newspapers relation between story and image.
Her subject gives rise to questions about accepted realities in society. It allows us glimpses behind the curtain of American society into strange chambers that beg for more questions to be asked and answered. This is the role of the Journalist to press for answers to the quetions that should be answered, however uncomfortable they make those asked.
The Freedom of the press to ask questions and search for answers is one of the foundations of democratic society. And it is something that is not ever guarunteed but must be continually maintained.
Take a story from the 25 top censored stories of 2009. Give a summary of the story. Seek more information on the story is it reported by legitimate news agencies? Are there discussions on newsgroups with apparently intelligent participants? Are there voices proving or disputing the story? What are their arguments? Why might this story be censored?
http://www.projectcensored.org/top-stories/category/y-2009/
Provide a written report of your findings.
Wednesday, October 14, 2009
I've Begun Asking
I’m breaking my habit of asking strangers, “What do you do? As if they’re no more than what they do.
I’ve begun asking
“What are your dreams and your dreads?”
“What moves you excites you, alarms you?”
“What drains you or sustains you?”
“What interests or bores you, amuses or grieves you?”
“Where do you go when you’re homesick?”
“Where do you rest when you’re tired?”
“Who are you when you’re alone, and whom do you miss?”
“And who misses you?”
But when were dealing with questions,
Perhaps it’s not really what
Or where,
Or who,
But whose.
Whose are you?
And whose am I?
(Gerhard Frost) Journey of the Heart
I’ve begun asking
“What are your dreams and your dreads?”
“What moves you excites you, alarms you?”
“What drains you or sustains you?”
“What interests or bores you, amuses or grieves you?”
“Where do you go when you’re homesick?”
“Where do you rest when you’re tired?”
“Who are you when you’re alone, and whom do you miss?”
“And who misses you?”
But when were dealing with questions,
Perhaps it’s not really what
Or where,
Or who,
But whose.
Whose are you?
And whose am I?
(Gerhard Frost) Journey of the Heart
Jacob Comp and Esau Tele
The relationship between these two twins is a historical marvel. Watch the following video to gather an understanding of the 60 year struggle between Hairy and Heal Grabber.
http://www.ted.com/talks/lang/eng/peter_hirshberg_on_tv_and_the_web.html
http://www.ted.com/talks/lang/eng/peter_hirshberg_on_tv_and_the_web.html
Tuesday, October 6, 2009
The Paradigm Shift
What happens to a culture when new technologies enter everyday lives and change the way we participate in that culture?
Television brought the wide world into the homes of almost every North American. Voices from far away talking at you, telling you stories from all over. Stories that in the end created the mythologies of your time. It was so powerful in capturing eye balls that ten years ago, when every one was averaged out, we could say that if you lived an average length of time then you would, on average, have spent SEVEN years of your life watching TV by the time you were through. That was insanity; seven years of willful catatonia, and you can still watch examples of that mania everytime your parents or older siblings hunker down for an evening of turn-on-tune-out.
But a strange thing has happened.
You aren't as interested in that box of lights.
You have a new box of lights to play with.
And the best thing about this one... is you get to talk back.
And that is what is going to make all of the difference now, and forever.
The TV trained us to change with the channels
But the channels suddenly become innumerable
producers = consumers
Welcome to the....?
Wednesday, September 23, 2009
Goodnight and Good Luck
Who was Edward R. Murrow?http://www.youtube.com/watch?v=aNq8LoYjG2E
We will not be driven by fear into an age of unreason, if we dig deep into our own history and our doctrine and remember that we are not descended from fearful men, not men who feared to write, to speak, to associate, and to defend causes which were for the moment unpopular. - Edward R. Murrow. - See It Now -9th march 1954
Murrow is a symbol,a leader and the cleverest of the jackal pack which is always found at the throat of anyone who dares to expose individual Communists and traitors. And I am compelled by the facts to say to you that Mr. Edward R. Murrow, as far back as twenty years ago, was engaged in propaganda for Communist causes.- Joseph R. McCarthy- See It Now - April 6, 1954
I always felt that Joe lived in a different moral universe. He asked himself only two questions. What do I want and how do I get it. Once he got rolling, you had to step aside. It was every man for himself, sort of what anarchy must be like.
-Edward Hart - 1983 - Lawyer who worked with Joseph MacCarthy
What happens next?
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